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Shimoshi NM
"shi-mo-shi"

Optimize product adoption

"To spread excellence,
you first need something excellent to spread.”   Bob Sutton

Product Opportunity Coach
for Early-Stage Startups

Problem-Solution, Adopted by End Users

Make the most of your runway.

Differentiate assumptions from reality.

Be certain there is a there there.

Own your product concepts and use cases as you investigate markets and business models.


 

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Product opportunity investigation reduces risk.

 

Boost the odds that your business survives by intention rather than luck among known and forecasted threats.

 

Your experiment flexes in its wider, constantly morphing ecosphere. Your business is sustainable.

05_MY PUP, OTIS

NORTHERN NEW MEXICO 

Intro offer

Early Product Review

Price includes

evaluation and direction

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What do you know about potential users? Could you get more out of that data?

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What do you need to know now? How could your product vision be sharper?

The Shimoshi Way

Shimoshi NM was built to prove that a solid problem-solution foundation can profoundly increase founder and investor confidence and eventual valuation. 

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You want your startup to launch and make a profit. And you want your product to be adopted by real people.

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Founders with a solid product get the most from their runway.

  • Fix fewer snags in the final design before and after launch.

  • Prepared to match product with the ideal market and business model.

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dScout

usertesting.com

Reduct

Condens

Aurelius

Adobe Illustrator

Miro

FigJam

PowerPoint

DALL-E2

Design Fiction

Speculative Future

FAVORITE TOOLS

© Contact Shimoshi NM
Susan WIlhite at SFMOMA_edited_edited.jp
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Contact Shimoshi NM

Start slow, launch faster and stronger.

“We need to re-engineer companies to focus on figuring out...what kind of product you should build.”

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Eric Reis, author of The Lean Startup

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