Optimize product adoption
"To spread excellence,
you first need something excellent to spread.” Bob Sutton
Product Opportunity Coach
for Early-Stage Startups
Product-Solution Fit, Adopted by End Users
Build the right thing from the start.
Do you know real-world problems you could address? How can you define your success and quit criteria? Do you have ideas that enable a pivot when you still have runway?
Flex with users' needs and desires + your business constraints and aspirations.
Build a lower risk, value-based business for all your stakeholders.
Bridge product-solution to product-market fit.
Product opportunity work reduces your risk.
Boost the chances that your business, YOUR EXPERIMENT, survives by intention rather than luck among known and possible threats.
Your experiment stays agile, flexes in its wider, constantly morphing ecosphere. Your experiment is sustainable.
05_MY PUP, OTIS
NORTHERN NEW MEXICO
Early Product Critique
Price includes evaluation and a directional meeting
What do you know about potential users? Could you get more out of that data?
What do you need to know now? How could your product vision be sharper?
Write a Product Requirement Document (PRD), a living roadmap tied to OKRs.
NOT A UNICORN. A DRAGON.
"The desirability of achieving unicorn status has resulted in some very negative behaviors, especially the ‘growth at all costs' mentality.
Whereas a unicorn’s primary defense is often spending VC money to win market share through price wars and outgunning competitors, dragons build genuine defensive moats and resilience.
Keep a tight grip on spending, ensure underlying business rigor, have a long-term sustainable vision, and pursue profitability as opposed to scale for its own sake."
Start slow, launch faster and stronger.
“We need to re-engineer companies to focus on figuring out...what kind of product you should build.”
Eric Reis, author of The Lean Startup